a special message from the director of
Upper Room of Erie, a homeless shelter

My Digital World

I first have to admit that I'm tech averse. I worked for IBM in the early days of its personal computer, which evolved so fast that It was very difficult for me to keep up. So, now that I'm retired, I avoid change in my private digital world as much as possible. My favorite software was written in the early 1980's. Now I find I MUST be at least a little internet savvy.

I've been active on the net for many years, so I can e-mail with the best of them. Websites are nothing new for me as a visitor. But now that the Upper Room has a website, it's a whole new ball game, and soon (if not already), we will have a Face Book presence. Fortunately, we have skilled people to make both of these projects work. And both of these, I'm assured, are necessary for us to get our message out to the giving and volunteering communities.

Andy, our webmaster, has been sending me a monthly report on our website activity. Over the months I have seen our "hits" increase by a good percentage. In January they took an even bigger jump, but what does it all mean?

I enjoy writing these periodic notes to you. I guess they make me a "blogger", a word I hate. But sometimes I feel like I'm working in a vacuum. I write, but does anyone read? Site visitors can click, scan, and click again, but do they read? Are opinions formed or changed? Does any learning take place? More importantly (to us), are we succeeding in attracting donors and volunteers…our life's blood? I'd like to think so but would like some reassurance.

Perhaps I've just received some: two potential staff volunteers met with me this week who claim to be influenced by something they saw on Face Book. Was it something we did? I hope so, and I hope more of you in the digital world will join them. We need you!

Ain't technology grand?

Tom Schlaudecker
February 10, 2013

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